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Bryan and Catherine Powell carried out their first Pure Cremation in 2012 after a request from a client. By 2015, demand for direct cremation had grown so much that they decided to concentrate exclusively on this style of send-off.
Pure Cremation are now trusted by more than a thousand families each year to guide them through the process of a dignified, fuss-free cremation without any compromise on the quality of care, and to inspire them to make the most of this new freedom to say goodbye their way.
A direct cremation is a modern alternative to a traditional cremation funeral, where the cremation takes place completely separately from the personal farewell.
Direct cremation involves the collection and care of the deceased with dignity and respect. The coffin is delivered to the crematorium; and here the cremation takes place without a service and usually without any mourners being present. The ashes are then returned to the family or scattered in the Garden of Remembrance.
Opting for a Pure Cremation means the deceased will be brought into their care at Charlton Park Crematorium, which is their brand new, state-of-the-art facility near Andover. The cremation takes place here, and the ashes are then hand-delivered within 28 days. You can find out more information about Charlton Park Crematorium here.
Direct cremation gives people the freedom to celebrate the lives of their loved ones in a far more personalised way – when and how it suits them. It is therefore a straightforward, liberating, fuss-free choice; and it also represents excellent value for money when compared to the average costs of a traditional funeral.