Our Prepaid Funeral Plans are 100% Covered by the Pure Guarantee

• Peace of mind – we take care of the simple, unattended cremation so your loved ones can concentrate on taking care of each other.


• No hidden costs - there will be nothing more for your family or loved ones to pay for the service covered by the plan.


• Expert help and support when you need it most – one phone call to our expert team provides guidance, care and attention for your family, keeping everything simple and as stress-free as possible.


• Always here to help – our Customer Care Team is available 24 hours a day, 365 days a year to provide urgent support to the bereaved.


• A Trusted Provider– our lovely customers rate us 4.9 out of 5 on Trustpilot.

Your plan is 100% guaranteed to pay for your simple, unattended cremation when the time comes. Here’s how:

• If you choose our Trust Plan, the money paid is placed into the independent Pure Cremation Funeral Planning Trust. This Trust guarantees to pay for your cremation when you need it. The Trust is managed by independent trustees and reviewed every year by an independent expert to ensure there are always sufficient funds available for your cremation. When last reviewed at 31 December 2020 the PCFP Trust had a very healthy surplus, holding 132% of all the money that would be needed to pay for every single plan holder’s direct cremation at once.


• If you choose our Over 50s Funeral Plan, your plan is guaranteed by Scottish Friendly Assurance who are one of the largest mutual life insurance providers in the UK, with over 150 years’ experience.


• If you choose to pay for a plan by instalments your payment amount will never increase. Once you have made at least 24 payments, your cremation will be provided should you die, with no further costs even if you have not completed all payments into the plan, provided your payments are up to date.